En el 2016, Reckitt difundi\u00f3 una publicidad compuesta por un spot televisivo y estantes publicitarios, donde se hac\u00eda referencia a que, luego de sumergir una flor blanca en cloro, la flor quedaba amarillenta, no obstante, si la flor se sumerg\u00eda en el producto Vanish, esta quedaba blanca, sin que aparentemente se le afectara. De esta forma, esta publicidad terminaba mencionando \u201cVanish poderoso contra las manchas, delicado hasta con una flor\u201d.<\/p>\n\n\n\n
Ante ello, Clorox Per\u00fa S.A. interpuso una denuncia ante Indecopi debido a que Reckitt estaba incurriendo en la comisi\u00f3n de competencia desleal en las modalidades: actos de enga\u00f1o, actos de comparaci\u00f3n indebida, y actos de denigraci\u00f3n.<\/p>\n\n\n\n
Indecopi desestim\u00f3 la denuncia de Clorox Per\u00fa S.A., por lo que recurrieron al Poder Judicial demandando la nulidad de la resoluci\u00f3n administrativa emitida por Indecopi.<\/p>\n\n\n\n
El Poder Judicial ha resuelto que, si bien Indecopi descart\u00f3 las infracciones denunciadas referidas a la comparaci\u00f3n indebida y a los actos de denigraci\u00f3n, omiti\u00f3 analizar si los hechos denunciados por Clorox Per\u00fa S.A. podr\u00edan ser subsumidos como actos de competencia desleal en la modalidad de actos de enga\u00f1o. Ello en la medida que, a diferencia de los actos de denigraci\u00f3n y de comparaci\u00f3n indebida, los actos de enga\u00f1o se configuran por inducir a enga\u00f1o al p\u00fablico consumidor.<\/p>\n\n\n\n
Finalmente se logr\u00f3 que el Poder Judicial, en segunda instancia, revoque y anule parcialmente la decisi\u00f3n de Indecopi, fallando a favor de Clorox Per\u00fa S.A.<\/p>\n","protected":false},"excerpt":{"rendered":"
En el 2016, Reckitt difundi\u00f3 una publicidad compuesta por un spot televisivo y estantes publicitarios, donde se hac\u00eda referencia a que, luego de sumergir una flor blanca en cloro, la flor quedaba amarillenta, no obstante, si la flor se sumerg\u00eda en el producto Vanish, esta quedaba blanca, sin que aparentemente se le afectara. De esta […]<\/p>\n","protected":false},"author":3,"featured_media":8939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"area":[],"class_list":["post-8912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-en-la-firma"],"acf":[],"_links":{"self":[{"href":"https:\/\/esola.com.pe\/noticias-esola\/wp-json\/wp\/v2\/posts\/8912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esola.com.pe\/noticias-esola\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esola.com.pe\/noticias-esola\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esola.com.pe\/noticias-esola\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/esola.com.pe\/noticias-esola\/wp-json\/wp\/v2\/comments?post=8912"}],"version-history":[{"count":1,"href":"https:\/\/esola.com.pe\/noticias-esola\/wp-json\/wp\/v2\/posts\/8912\/revisions"}],"predecessor-version":[{"id":8913,"href":"https:\/\/esola.com.pe\/noticias-esola\/wp-json\/wp\/v2\/posts\/8912\/revisions\/8913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esola.com.pe\/noticias-esola\/wp-json\/wp\/v2\/media\/8939"}],"wp:attachment":[{"href":"https:\/\/esola.com.pe\/noticias-esola\/wp-json\/wp\/v2\/media?parent=8912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esola.com.pe\/noticias-esola\/wp-json\/wp\/v2\/categories?post=8912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esola.com.pe\/noticias-esola\/wp-json\/wp\/v2\/tags?post=8912"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/esola.com.pe\/noticias-esola\/wp-json\/wp\/v2\/area?post=8912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}