ADVERTISING AND UNFAIR COMPETITION
We have extensive experience advising national and international clients in matters related to Unfair Competition and Advertising, such as:
Detection of acts of unfair competition: We provide advice on the detection of acts of deception and confusion in the market, in its interrelation with the different market agents.
Review of advertisements and advertising campaigns: It is not enough to communicate and attract the attention of consumers, but also to avoid falling into assumptions that may constitute acts of unfair competition, whether acts of deception, undue comparison, denigration, among others.
Compliance with legislation in force: Whoever asserts a fact must have technical support to prove it. We support and provide advice on whether such technical support complies with the requirements of the legislation in force. As well as for the incorporation of legal messages in communications to the public.
Representation in sanctioning procedures and audits: It is important not only to have prior advice, but also when a lawsuit has been initiated against a potential client, to safeguard their interests and compliance with legislation in force. We assist both in cases in which actions have to be brought against possible infringers affecting good business faith, as well as the defense in case a lawsuit is brought against a client or potential client.
Acts of unfair competition carried out under the use of intellectual property: We handle both the knowledge of unfair competition legislation and those in which intellectual property is used to carry out acts against good business faith.
Advice and representation in alternative means of conflict resolution such as CONAR.
Key contacts
Mónica Germany
Partner
Cristina Fernández
Senior Associate
